Personality and motivation matter in touring holidays: A preliminary investigation into heterogeneity among touring travelers

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Personality and motivation matter in touring holidays: A preliminary investigation into heterogeneity among touring travelers

Touring travelers represent a significant market in Australia and are expected to play an even larger role in the future. Yet, to date, they are viewed and treated like one large homogeneous market. The aim of the present study was to question this assumption and investigate whether distinct segm...

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Bibliographic Details
Main Authors:	Gountas, J., Dolnicar, S., Gountas, Sandra
Format:	Journal Article
Published:	Cognizant Communication Corporation 2011
Subjects:	Motivation Touring Segmentation Independent travel
Online Access:	http://hdl.handle.net/20.500.11937/62367

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