Personality and motivation matter in touring holidays: A preliminary investigation into heterogeneity among touring travelers
Touring travelers represent a significant market in Australia and are expected to play an even larger role in the future. Yet, to date, they are viewed and treated like one large homogeneous market. The aim of the present study was to question this assumption and investigate whether distinct segm...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Cognizant Communication Corporation
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/62367 |