Attitudes towards environmentally friendly products: the influence of ecoliteracy, interpersonal influence and value orientation
Purpose – This paper aims to identify the key antecedents and moderators that influence consumers’ willingness to purchase environmentally friendly products. Design/methodology/approach – A convenience sampling method was employed. A total of 600 self-administered questionnaires were distributed...
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62283 |