Cultural Differences Affect Interactive Television Advertising

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Cultural Differences Affect Interactive Television Advertising

Bibliographic Details
Main Authors:	Zorn, Steffen, Bellman, S., Robinson, J., Varan, D.
Format:	Journal Article
Published:	Routledge 2013
Online Access:	http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539 http://hdl.handle.net/20.500.11937/62099

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