Cultural Differences Affect Interactive Television Advertising
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2013
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| Online Access: | http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539 http://hdl.handle.net/20.500.11937/62099 |