Cultural Differences Affect Interactive Television Advertising
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2013
|
| Online Access: | http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539 http://hdl.handle.net/20.500.11937/62099 |
| _version_ | 1848760788393656320 |
|---|---|
| author | Zorn, Steffen Bellman, S. Robinson, J. Varan, D. |
| author_facet | Zorn, Steffen Bellman, S. Robinson, J. Varan, D. |
| author_sort | Zorn, Steffen |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T10:21:21Z |
| format | Journal Article |
| id | curtin-20.500.11937-62099 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:21:21Z |
| publishDate | 2013 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-620992019-02-19T04:27:05Z Cultural Differences Affect Interactive Television Advertising Zorn, Steffen Bellman, S. Robinson, J. Varan, D. 2013 Journal Article http://hdl.handle.net/20.500.11937/62099 http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539 Routledge restricted |
| spellingShingle | Zorn, Steffen Bellman, S. Robinson, J. Varan, D. Cultural Differences Affect Interactive Television Advertising |
| title | Cultural Differences Affect Interactive Television Advertising |
| title_full | Cultural Differences Affect Interactive Television Advertising |
| title_fullStr | Cultural Differences Affect Interactive Television Advertising |
| title_full_unstemmed | Cultural Differences Affect Interactive Television Advertising |
| title_short | Cultural Differences Affect Interactive Television Advertising |
| title_sort | cultural differences affect interactive television advertising |
| url | http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539 http://hdl.handle.net/20.500.11937/62099 |