Regulation of motor vehicle advertising: toward a framework for compliance research

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Regulation of motor vehicle advertising: toward a framework for compliance research

There is concern that certain content within some motor vehicle television advertising may negatively influence the driving attitudes and behaviours of viewers, particularly young people, and hence have a negative impact on road safety. In recognition of this concern, many developed countries have a...

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Bibliographic Details
Main Authors:	Donovan, Robert, Fielder, Lynda, Ewing, M., Ouschan, Robyn
Format:	Journal Article
Published:	Journal of the Australasian College of road Safety 2011
Subjects:	Road safety Advertising research Motor vehicle advertising Advertising selfregulation Advertising codes
Online Access:	http://hdl.handle.net/20.500.11937/62082

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