Examining ownership of counterfeits: a Chinese perspective

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Examining ownership of counterfeits: a Chinese perspective

Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioura...

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Bibliographic Details
Main Authors:	Teah, Min, Phau, Ian
Other Authors:	Erdener Kaynak
Format:	Conference Paper
Published:	International Management Development Association 2011
Online Access:	http://hdl.handle.net/20.500.11937/62025

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