Examining ownership of counterfeits: a Chinese perspective
Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioura...
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| Format: | Conference Paper |
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International Management Development Association
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62025 |