Examining ownership of counterfeits: a Chinese perspective
Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioura...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
International Management Development Association
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62025 |
| _version_ | 1848760772587421696 |
|---|---|
| author | Teah, Min Phau, Ian |
| author2 | Erdener Kaynak |
| author_facet | Erdener Kaynak Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioural intentions. As such, the study presents implications for practitioners and policy makers alike. |
| first_indexed | 2025-11-14T10:21:05Z |
| format | Conference Paper |
| id | curtin-20.500.11937-62025 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:21:05Z |
| publishDate | 2011 |
| publisher | International Management Development Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-620252023-02-02T07:57:35Z Examining ownership of counterfeits: a Chinese perspective Teah, Min Phau, Ian Erdener Kaynak Talha Harcar Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioural intentions. As such, the study presents implications for practitioners and policy makers alike. 2011 Conference Paper http://hdl.handle.net/20.500.11937/62025 International Management Development Association fulltext |
| spellingShingle | Teah, Min Phau, Ian Examining ownership of counterfeits: a Chinese perspective |
| title | Examining ownership of counterfeits: a Chinese perspective |
| title_full | Examining ownership of counterfeits: a Chinese perspective |
| title_fullStr | Examining ownership of counterfeits: a Chinese perspective |
| title_full_unstemmed | Examining ownership of counterfeits: a Chinese perspective |
| title_short | Examining ownership of counterfeits: a Chinese perspective |
| title_sort | examining ownership of counterfeits: a chinese perspective |
| url | http://hdl.handle.net/20.500.11937/62025 |