Gift giving: an exploratory behavioural study

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Gift giving: an exploratory behavioural study

The purpose of this research is to contribute to the marketing literature through an exploratory review of gift giving behaviour as it pertains to cultural and other demographical variables. Following Mathur’s (1996, Psychology & Marketing, 13(1), 107–123) recommendation that future research int...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Handley, Brian
Format:	Journal Article
Published:	Routledge 2011
Subjects:	students values gift giving gender culture
Online Access:	http://hdl.handle.net/20.500.11937/62013

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