Gift giving: an exploratory behavioural study
The purpose of this research is to contribute to the marketing literature through an exploratory review of gift giving behaviour as it pertains to cultural and other demographical variables. Following Mathur’s (1996, Psychology & Marketing, 13(1), 107–123) recommendation that future research int...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/62013 |