Shifting online: an exploratory study into PR consultants' attitude towards new media

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Shifting online: an exploratory study into PR consultants' attitude towards new media

This study set out to explore the current usage and knowledge of new media as a public relations tool and channel amongst practicing public relations consultants in Australia. The research was motivated by a nationwide benchmarking study by de Bussy and Wolf (2009), which concluded that new media wa...

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Bibliographic Details
Main Authors:	Wolf, Katharina, Archer, Catherine
Other Authors:	Kerry McCallum
Format:	Conference Paper
Published:	Australian and New Zealand Communication Association 2011
Online Access:	http://hdl.handle.net/20.500.11937/62007

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