Shifting online: an exploratory study into PR consultants' attitude towards new media
This study set out to explore the current usage and knowledge of new media as a public relations tool and channel amongst practicing public relations consultants in Australia. The research was motivated by a nationwide benchmarking study by de Bussy and Wolf (2009), which concluded that new media wa...
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| Format: | Conference Paper |
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Australian and New Zealand Communication Association
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62007 |