The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay

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The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay

© 2017 The Author(s). Background: This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when health...

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Bibliographic Details
Main Authors:	Talati, Zenobia, Norman, Richard, Pettigrew, Simone, Neal, B., Kelly, B., Dixon, H., Ball, K., Miller, C., Shilton, Trevor
Format:	Journal Article
Published:	Biomed Central 2017
Online Access:	http://hdl.handle.net/20.500.11937/61966

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