The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay
© 2017 The Author(s). Background: This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when health...
| Main Authors: | , , , , , , , , |
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| Format: | Journal Article |
| Published: |
Biomed Central
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/61966 |