An investigation of visitors loyalty using formative and reflective measurements

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An investigation of visitors loyalty using formative and reflective measurements

This study was conducted for investigating visitors? loyalty using formative and reflective measurements at the destination level of Cox?s Bazar in Bangladesh. A conceptual model was developed and tested by a field study for making the model context specific. Then Partial Least Square (PLS) based St...

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Bibliographic Details
Main Authors:	Hossain, Enayet, Quaddus, Mohammed, Shanka, Tekle
Other Authors:	Dale Sanders
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2011
Online Access:	http://hdl.handle.net/20.500.11937/61951

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