An investigation of visitors loyalty using formative and reflective measurements
This study was conducted for investigating visitors? loyalty using formative and reflective measurements at the destination level of Cox?s Bazar in Bangladesh. A conceptual model was developed and tested by a field study for making the model context specific. Then Partial Least Square (PLS) based St...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/61951 |