The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

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The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

This article examines the influence of notalgic-themed music on cognitive and attitudinal responses towards advertisements with personal, historical and non-nostalgic appeals. An experimental design using a 2 (with/without music) x 3 (type of nostalgia) factorial design is used to collect data from...

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Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Format:	Journal Article
Published:	Routledge Taylor & Francis Group 2012
Subjects:	music personal nostalgia cognition historical nostalgia attitudes
Online Access:	http://hdl.handle.net/20.500.11937/61903

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