The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
This article examines the influence of notalgic-themed music on cognitive and attitudinal responses towards advertisements with personal, historical and non-nostalgic appeals. An experimental design using a 2 (with/without music) x 3 (type of nostalgia) factorial design is used to collect data from...
| Main Authors: | , |
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| Format: | Journal Article |
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Routledge Taylor & Francis Group
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/61903 |