Striking the right chord with organ donation
This paper presents a social marketing framework for the promotion of organ donation. The framework considers self-interest (egotistic attitudes) and giving out of the goodness of your heart (altruistic attitudes) to be drivers of willingness to become an organ donor. The mediating effects of fina...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
American Marketing Association
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/61871 |
| _version_ | 1848760745149333504 |
|---|---|
| author | Ramaseshan, Balasubramani Wong, David Turner, Bradley |
| author2 | Stephanie Noble |
| author_facet | Stephanie Noble Ramaseshan, Balasubramani Wong, David Turner, Bradley |
| author_sort | Ramaseshan, Balasubramani |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper presents a social marketing framework for the promotion of organ donation. The framework considers self-interest (egotistic attitudes) and giving out of the goodness of your heart (altruistic attitudes) to be drivers of willingness to become an organ donor. The mediating effects of financial and non-financial incentives on willingness to donate are also included in the framework. With the division of motivational attitudes (egotistic and altruistic) and the adjunct effect of incentives, this paper gives policy makers fresh insight to the nature of the problem and offers some practical steps forward. |
| first_indexed | 2025-11-14T10:20:39Z |
| format | Conference Paper |
| id | curtin-20.500.11937-61871 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:20:39Z |
| publishDate | 2011 |
| publisher | American Marketing Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-618712023-02-02T07:57:35Z Striking the right chord with organ donation Ramaseshan, Balasubramani Wong, David Turner, Bradley Stephanie Noble Charles Noble Organ Donation Social Marketing Incentives Public Attitudes Public Policy This paper presents a social marketing framework for the promotion of organ donation. The framework considers self-interest (egotistic attitudes) and giving out of the goodness of your heart (altruistic attitudes) to be drivers of willingness to become an organ donor. The mediating effects of financial and non-financial incentives on willingness to donate are also included in the framework. With the division of motivational attitudes (egotistic and altruistic) and the adjunct effect of incentives, this paper gives policy makers fresh insight to the nature of the problem and offers some practical steps forward. 2011 Conference Paper http://hdl.handle.net/20.500.11937/61871 American Marketing Association restricted |
| spellingShingle | Organ Donation Social Marketing Incentives Public Attitudes Public Policy Ramaseshan, Balasubramani Wong, David Turner, Bradley Striking the right chord with organ donation |
| title | Striking the right chord with organ donation |
| title_full | Striking the right chord with organ donation |
| title_fullStr | Striking the right chord with organ donation |
| title_full_unstemmed | Striking the right chord with organ donation |
| title_short | Striking the right chord with organ donation |
| title_sort | striking the right chord with organ donation |
| topic | Organ Donation Social Marketing Incentives Public Attitudes Public Policy |
| url | http://hdl.handle.net/20.500.11937/61871 |