Striking the right chord with organ donation

Striking the right chord with organ donation

This paper presents a social marketing framework for the promotion of organ donation. The framework considers self-interest (egotistic attitudes) and giving out of the goodness of your heart (altruistic attitudes) to be drivers of willingness to become an organ donor. The mediating effects of fina...

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Bibliographic Details
Main Authors: Ramaseshan, Balasubramani, Wong, David, Turner, Bradley
Other Authors: Stephanie Noble
Format: Conference Paper
Published: American Marketing Association 2011
Subjects:
Organ Donation
Social Marketing
Incentives
Public Attitudes
Public Policy
Online Access:http://hdl.handle.net/20.500.11937/61871

Internet

http://hdl.handle.net/20.500.11937/61871

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