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Increasing brand recall for naming rights sponsorships

© 2016, © Emerald Group Publishing Limited.Purpose: Maximising return on naming rights sponsorships is important for social marketing campaigns with limited funds. Naming rights allow the sponsor’s brand to be aligned with the event name in text and visual promotional materials. For visual displays,...

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Bibliographic Details
Main Authors:	Donovan, Robert, Anwar-McHenry, J., Hernandez Aguilera, Y., Nicholas, A., Kerrigan, S.
Format:	Journal Article
Published:	Emerald Group Publishing 2016
Online Access:	http://hdl.handle.net/20.500.11937/61868

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