Increasing brand recall for naming rights sponsorships
© 2016, © Emerald Group Publishing Limited.Purpose: Maximising return on naming rights sponsorships is important for social marketing campaigns with limited funds. Naming rights allow the sponsor’s brand to be aligned with the event name in text and visual promotional materials. For visual displays,...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/61868 |