Toward a reverse adaptation view in cross-cultural management

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Toward a reverse adaptation view in cross-cultural management

Purpose – Contrasting local adaptation, which focusses on foreign multinationals learning about and adapting to local (host country) culture and environment, reverse adaptation refers to the case where an MNE’s local employees learn, assimilate and modify their personal behavior (e.g. values, norms)...

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Bibliographic Details
Main Author:	Luo, Yadong
Format:	Journal Article
Published:	Emerald Publishing Limited 2016
Online Access:	http://hdl.handle.net/20.500.11937/61276

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