Toward a reverse adaptation view in cross-cultural management
Purpose – Contrasting local adaptation, which focusses on foreign multinationals learning about and adapting to local (host country) culture and environment, reverse adaptation refers to the case where an MNE’s local employees learn, assimilate and modify their personal behavior (e.g. values, norms)...
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| Format: | Journal Article |
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Emerald Publishing Limited
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/61276 |