Grabbing readers: how to focus your paper's title and contents on its major theoretical contribution rather than the local context of the study

Which of the following two titles did the author(s) of the journal article or book actually use: (A) Client-Hairdresser Conversations in the Beauty Salon Industry in Metropolitan Regions of Turkey or (B) How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic...

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Bibliographic Details
Main Author: Woodside, Arch
Format: Book Chapter
Published: Taylor & Francis 2015
Online Access:http://hdl.handle.net/20.500.11937/61076