Relationship Between Destination Image and Behavioral Intentions of Tourists to Consume Cultural Attractions
The cultural tourism market segment has experienced increasing interest in recent years. This article analyzes the structural relationship between destination image and cultural behavioral intentions of tourists using the island of Mauritius as a case study. Drawing from an extant literature review,...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/60698 |