The mediating effects of satisfaction on positive and negative consumption experiences and readiness to change behaviour

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The mediating effects of satisfaction on positive and negative consumption experiences and readiness to change behaviour

This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption) a satisfactory or unsatisfactory experience. It further tests if it affects readiness to change behaviour. It illustrates that disconfirmation of expe...

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Bibliographic Details
Main Authors:	Baird, Michael, Ouschan, Robyn, Phau, Ian
Other Authors:	Nejdet Delener
Format:	Conference Paper
Published:	Global Business and Technology Association 2009
Online Access:	http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf http://hdl.handle.net/20.500.11937/6035

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