The mediating effects of satisfaction on positive and negative consumption experiences and readiness to change behaviour
This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption) a satisfactory or unsatisfactory experience. It further tests if it affects readiness to change behaviour. It illustrates that disconfirmation of expe...
| Main Authors: | , , |
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| Format: | Conference Paper |
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Global Business and Technology Association
2009
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| Online Access: | http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf http://hdl.handle.net/20.500.11937/6035 |