Toward a Richer Understanding of Country of Origin

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Toward a Richer Understanding of Country of Origin

In this dissertation we develop an alternative theoretical framework to better understand the meaning of Country of Origin effects. We utilise the two-component view of attitudes, which posits attitudes are formed through the combined influence of cognitions and affect toward the attitude object. We...

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Bibliographic Details
Main Author:	Gregg, John Robert
Format:	Thesis
Published:	Curtin University 2016
Online Access:	http://hdl.handle.net/20.500.11937/59736

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