Toward a Richer Understanding of Country of Origin
In this dissertation we develop an alternative theoretical framework to better understand the meaning of Country of Origin effects. We utilise the two-component view of attitudes, which posits attitudes are formed through the combined influence of cognitions and affect toward the attitude object. We...
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| Format: | Thesis |
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Curtin University
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/59736 |