Toward a Richer Understanding of Country of Origin
In this dissertation we develop an alternative theoretical framework to better understand the meaning of Country of Origin effects. We utilise the two-component view of attitudes, which posits attitudes are formed through the combined influence of cognitions and affect toward the attitude object. We...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2016
|
| Online Access: | http://hdl.handle.net/20.500.11937/59736 |
| _version_ | 1848761238383755264 |
|---|---|
| author | Gregg, John Robert |
| author_facet | Gregg, John Robert |
| author_sort | Gregg, John Robert |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | In this dissertation we develop an alternative theoretical framework to better understand the meaning of Country of Origin effects. We utilise the two-component view of attitudes, which posits attitudes are formed through the combined influence of cognitions and affect toward the attitude object. We develop hypotheses to investigate how these dimensions influence attitudes towards countries and their products. Empirical verification provides support for the use of the two component view of attitudes in Country of Origin research. |
| first_indexed | 2025-11-14T10:28:30Z |
| format | Thesis |
| id | curtin-20.500.11937-59736 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:28:30Z |
| publishDate | 2016 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-597362018-06-01T02:43:47Z Toward a Richer Understanding of Country of Origin Gregg, John Robert In this dissertation we develop an alternative theoretical framework to better understand the meaning of Country of Origin effects. We utilise the two-component view of attitudes, which posits attitudes are formed through the combined influence of cognitions and affect toward the attitude object. We develop hypotheses to investigate how these dimensions influence attitudes towards countries and their products. Empirical verification provides support for the use of the two component view of attitudes in Country of Origin research. 2016 Thesis http://hdl.handle.net/20.500.11937/59736 Curtin University fulltext |
| spellingShingle | Gregg, John Robert Toward a Richer Understanding of Country of Origin |
| title | Toward a Richer Understanding of Country of Origin |
| title_full | Toward a Richer Understanding of Country of Origin |
| title_fullStr | Toward a Richer Understanding of Country of Origin |
| title_full_unstemmed | Toward a Richer Understanding of Country of Origin |
| title_short | Toward a Richer Understanding of Country of Origin |
| title_sort | toward a richer understanding of country of origin |
| url | http://hdl.handle.net/20.500.11937/59736 |