Understanding Consumers’ Attitudes towards Online Digital Piracy
The Theory of Planned Behaviour was used to better understand consumer’s behaviours towards illegally downloaded music online in Malaysia. The data collected for this study was acquired through a questionnaire and statistical analysis was done using SPSS. The regression analysis results indicate sig...
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| Format: | Thesis |
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Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/59645 |