Do the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog

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Do the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog

City smog is an increasingly severe environmental hazard in China. People are eager for ways to protect themselves from city smog. By utilizing two laboratory experiments based on real context of city smog, this paper investigates the impacts of sunk cost and cognitive dissonance on individuals’ ris...

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Bibliographic Details
Main Authors:	Qi, W., Guo, Xiumei, Wu, X., Marinova, Dora, Fan, J.
Format:	Journal Article
Published:	Springer 2017
Online Access:	http://hdl.handle.net/20.500.11937/59515

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