Do the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog
City smog is an increasingly severe environmental hazard in China. People are eager for ways to protect themselves from city smog. By utilizing two laboratory experiments based on real context of city smog, this paper investigates the impacts of sunk cost and cognitive dissonance on individuals’ ris...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Springer
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/59515 |