Using push-pull winescape attributes to model Australian wine tourist segmentation

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Using push-pull winescape attributes to model Australian wine tourist segmentation

Purpose: The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/ap proach: A literatu...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Thomas, B., Phau, Ian, Soldat, Z.
Format:	Journal Article
Published:	Emerald Group Publishing 2017
Online Access:	http://hdl.handle.net/20.500.11937/59307

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