Using push-pull winescape attributes to model Australian wine tourist segmentation
Purpose: The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/ap proach: A literatu...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/59307 |