What do children observe and learn from televised sports betting advertisements? A qualitative study among Australian children

Objective: To explore children's awareness of sports betting advertising and how this advertising may influence children's attitudes, product knowledge and desire to try sports betting. Methods: Semi-structured qualitative interviews were conducted with 48 children (8-16 years) from Melbou...

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Bibliographic Details
Main Authors: Pitt, H., Thomas, S., Bestman, A., Daube, Mike, Derevensky, J.
Format: Journal Article
Published: Wiley-Blackwell Publishing Asia 2017
Online Access:http://hdl.handle.net/20.500.11937/59217