Investigating status demotion in hierarchical loyalty programs

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Investigating status demotion in hierarchical loyalty programs

© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer attitudinal and behavioral responses is the same for top-tier and low-tier customers in the context o...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramani, Ouschan, Robyn
Format:	Journal Article
Published:	Emerald Group Publishing 2017
Online Access:	http://hdl.handle.net/20.500.11937/58809

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