Investigating status demotion in hierarchical loyalty programs
© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer attitudinal and behavioral responses is the same for top-tier and low-tier customers in the context o...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2017
|
| Online Access: | http://hdl.handle.net/20.500.11937/58809 |