Internationalisation and Country Image "Being German" in Western Australia

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Internationalisation and Country Image "Being German" in Western Australia

Internationalisation strategies are influenced by the value and strategic importance of a global image and presence. A strong country image, like 'being German', contributes significantly to a product image. This paper considers the characteristics of the German national identity and the p...

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Bibliographic Details
Main Authors:	Schulz, P., Soontiens, Werner
Format:	Working Paper
Published:	2004
Online Access:	http://hdl.handle.net/20.500.11937/5693

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