Internationalisation and Country Image "Being German" in Western Australia
Internationalisation strategies are influenced by the value and strategic importance of a global image and presence. A strong country image, like 'being German', contributes significantly to a product image. This paper considers the characteristics of the German national identity and the p...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
2004
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| Online Access: | http://hdl.handle.net/20.500.11937/5693 |