A dual mediation model approach to evaluating the persuasiveness of wine destination websites

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A dual mediation model approach to evaluating the persuasiveness of wine destination websites

This study utilized dual mediation theory to investigate the persuasiveness of wine destination management organizations' (DMO) websites in influencing user cognition, attitude, and behavioral intention. Data were collected from a wine DMO's database in Australia. Website usability had sig...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Phau, I.
Format:	Journal Article
Published:	Croatian National Tourist Board 2017
Online Access:	http://hdl.handle.net/20.500.11937/56917

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