A dual mediation model approach to evaluating the persuasiveness of wine destination websites
This study utilized dual mediation theory to investigate the persuasiveness of wine destination management organizations' (DMO) websites in influencing user cognition, attitude, and behavioral intention. Data were collected from a wine DMO's database in Australia. Website usability had sig...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Croatian National Tourist Board
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/56917 |