Uniqueness and status consumption in Generation Y consumers: Does moderation exist?

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Uniqueness and status consumption in Generation Y consumers: Does moderation exist?

© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to explore the existence of consumers’ need for uniqueness (CNFU) and status consumption (SC) in Generation Y (Gen Y). In exploring such, the equivalency of each construct (measurement invariance and population heterogeneity...

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Bibliographic Details
Main Authors:	Butcher, L., Phau, Ian, Shimul, A.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2017
Online Access:	http://hdl.handle.net/20.500.11937/56317

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