Uniqueness and status consumption in Generation Y consumers: Does moderation exist?
© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to explore the existence of consumers’ need for uniqueness (CNFU) and status consumption (SC) in Generation Y (Gen Y). In exploring such, the equivalency of each construct (measurement invariance and population heterogeneity...
| Main Authors: | , , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/56317 |