Adolescent and young adult response to fear appeals in anti-smoking messages

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Adolescent and young adult response to fear appeals in anti-smoking messages

Purpose – This paper aims to investigate the level of fear experienced by students aged 13 to 30 years, in response to different types of anti-smoking fear appeals. It seeks to extend and validate Quinn et al.'s study by specifically comparing adolescent and young adult responses to fear appeal...

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Bibliographic Details
Main Authors:	Ferguson, Graham, Phau, Ian
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2013
Subjects:	factual appeals young consumers adolescent fear appeals health
Online Access:	http://hdl.handle.net/20.500.11937/5628

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