Adolescent and young adult response to fear appeals in anti-smoking messages
Purpose – This paper aims to investigate the level of fear experienced by students aged 13 to 30 years, in response to different types of anti-smoking fear appeals. It seeks to extend and validate Quinn et al.'s study by specifically comparing adolescent and young adult responses to fear appeal...
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/5628 |