Crisis management of food security scandals in China: Motivations and solutions towards purchase intention

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Crisis management of food security scandals in China: Motivations and solutions towards purchase intention

© 2017 John Wiley & Sons, Ltd. This research employs 2 studies to investigate the changes in consumers' purchase intention after food safety scandals. The first study investigates changes in consumer behavior directly after a food scandal. The second study takes a follow-up investigation...

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Bibliographic Details
Main Authors:	Li, Y., Phau, Ian, Lu, W., Teah, Min
Format:	Journal Article
Published:	John Wiley & Sons 2017
Online Access:	http://hdl.handle.net/20.500.11937/55596

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